Elevator Pitch No. 3

This time in my elevator pitch, I tried to be more relatable and upbeat about my product/service. I want people to be as excited and passionate about expanding UF's parking as I am! This is how I changed mine from last time and reflected on peoples comments!

Reading Reflection No. 2

How To Fail At Almost Everything And Still Win Big by Scott Adams

The general theme of this book was how failing is not the end. You can always have a positive outcome come out of a failure, as long as you don't let the failures bring you down deep enough for you to give up. I think it is important to remember that it takes time to be successful, and that failure builds character. Without failure, you can learn from your mistakes. You should always keep trying. These are some ways that this book connected with what I have learned from this class. I have learned to be organized and structured and to find something and run with it. That is what Adams has done in his many ventures. While it took him a while to become successful, he still made it. We should all take notes from him. If I could design an exercise for this class based on the book, it would be to make a system, not a goal. This concept also was my 'aha' moment from the book. I realized that goals can be scary, which is okay, but sometimes they can be depressing. They are in the future, and you are living now. If you make a system, you don't have the potential to fail every day, but you have a system of what you should do, and if you don't do it then it's okay. In this course I think it would be cool to instead of making goals, make a system for yourself and what your aspirations are. My whole life, I always have been told to make goals, so hearing another perspective, really opened my eyes. With systems, there is less pressure on individuals and I believe that will pay off in the long run. 

Idea Napkin No.2

1. Who I am?
I am a confident, driven student here at the Universit of Florida. My skills include being an effective communicator as well as being an empathetic and sympathetic leader in many organizations on campus. I aspire to have a career that helps and inspires others. Right now I am an intern in the strategic communications department at UF Health, and this summer I will be interning at Make-A-Wish. While the parking on UF's campus is not exactly in line with this, I believe it is a great business opportunity to pursue. As a communicator, I hope to effectively use these skills to better the situation here at UF. 

2. What am I offering?
I am offering more parking spaces on UF's campus. These spaces will be easy and accessible, unlike others on the campus. It will solve the problems of never being able to find a spot on UF's campus. e

3. Who am I offering it to?
I am offering this service to all students, faculty and staff of the University of Florida. The parking will also help visitors and guests to the campus. My customers all have the university in common, although they do range in age. 

4. Why do they care?
All of these people care because it directly affects them in their daily lives. People will no longer have to search for parking space when they have paid for a permit. There will be an appropriate amount of spaces available.

5. What are my core competencies?
Some of my core competencies include being organized, managing change, and managing leadership skills. These skills will help me in this expansion of parking on the campus. Being able to effectively manage plans and people is very important, as well as being organized in the process.

I believe that these elements fit together. I have full confidence that this business will be successful because of the support from the public, as well as the well thought out plan that will come along with this project. What I took from my feedback was that so many people experience problems with parking on the campus. Every comment I got was excited that I wanted to make a change in the parking system. Another comment said that because of the way I described myself, that he believed I could get it done. It is great to hear such encouraging words from my classmates! 

Create a Customer Avatar

The segment of UF Students is something I identify with very heavily! Like all of us in this course, we currently are students at the University of Florida. I am targeting all of us. While this segment can be diverse, we all have similar needs and interests. For the most part, we were born in the same time period, we drive average cars, our hobbies include socializing and doing active things.

I have a lot in common with my segment and the avatar! I am part of the segment. This is not a coincidence. The problem I am trying to solve with parking is something I also struggle with.

My avatar is a young lady. She is a student at UF who commutes to her classes. She drives a Honda CRV and tries to park in the commuter lot if possible. If not, she parks illegally and has to pay for the ticket out of her own money. She works a full-time job on top of being a full-time student. She is struggling to make ends meet. She has a solid group of friends and whenever she has free time, she hangs out with them, goes on walks, or plays volleyball. SHe would really benefit from the parking problem being fixed so she could have more time in her day to do things that are important, not wasting time to find a parking spot.